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			Bulletproof Salesman [ISBN: 1-55270-209-X] ISBN: 1-55270-209-X AUTHOR: BRUCE SEYMOUR, CCSU CLASS OF 1998 Bulletproof Salesman is a humorous yet practical guide to selling. It's written using a tag-team approach between authors Bruce Seymour and Steve Smith. Bulletproof Salesman explains how they've completely screwed-up over the years and yet survived to avoid making the same mistakes again. Readers learn from their failures as well as their victories, accrued during decades of cumulative selling experience. Steve and Bruce explain how to reach absolutely anyone, evade the traps constructed to keep salespeople out, and how to instantly detect deception during negotiations. Bulletproof Salesman teaches readers the secrets of sales veterans, including traveling under Homeland Security unscathed. By integrating the pragmatic with the colorful there's plenty here to help all levels of sales professionals. No matter your level of expertise, you'll benefit from the technologies and straightforward techniques described in this book. The creative format engages your mind while painlessly polishing critical sales skills. Bulletproof Salesman is poised to fulfill an urgent need in the field of professional selling. It quickly bridges the gap between textbook training and the real world. ~~$29.95~~ $16.99